To us coffee is a passion. We want the Chinese to be able to enjoy a real good cup of coffee or tea and also those ex-pats living in China to be able to drink the coffee and tea that they are used to. We don't sell the 'fast food' type coffee, but coffees that have depth and taste that makes them something to savour while drinking.
We all put a price on things, but sometimes a small price, to drink a wonderful coffee or tea gives us a much more satisfying reward.
At IDEA Coffee China we want to share this feeling with our customers, so that wherever they are in China, they will always have a special moment to savour a wonderful cup of coffee or tea.